BEC Financial Technologies

A vibrant splash in a world of blue.

Consistency is key

BEC Financial Technologies supplies IT to many Danish banks and is as such a part of a brand landscape typically blue and rather conservative. However, with a fresh colour palette and a graphically bold universe, they stand out as both a modern and innovative company.

“It is always a pleasure to work with Ruby&Red bringing BEC's visual identity to life. We have found a good balance between expressing both a great responsibility for critical IT infrastructure and a work life with a strong tradition of unpretentious but ambitious collaboration.”

— Jens Møller Nielsen, Communications Director, BEC