Be a Bullitt.
Racing through the city on a Bullitt cargo bike is an experience unlike any other and the passionate community surrounding this iconic brand is a testament to its unique culture. You don’t just own a Bullitt, it’s an extention of your identity. We had the pleasure of capturing this distinct Bullitt spirit and community for their latest product catalogue working with content, design and messaging.
Illustration:
Kristian Eskild Jensen
Life is a cargo.
More than just a bike, the Bullitt is a tool for life. We helped craft the catalogue's messaging to showcase its incredible versatility—from hauling heavy loads and running errands to taking the kids places. We focused on bringing all the unique benefits of the Bullitt to life, ensuring the catalogue speaks directly to its diverse community of riders.
An homage to not only the brand but the culture of the Bullitt bike
A Bullitt story in full colour
The Bullitt universe is a vibrant one. We utilised the bike's actual colours to create a dynamic catalogue that is full of life. We mixed illustrations and photography with bold typography to make every page unique and engaging and ultimately strengthening the brand.
The Art of the Ride
We've enjoyed exploring Bullitt’s rich collection of amazing illustrations and incorporating these unique visual stories throughout the catalogue. The wealth of creative assets has been an endless source of inspiration. Take the unique play lists for each of the bikes:
One page away
from bullittopia
Flip through the world of The Bullitt at your local Bullitt dealer.
Thanks to Bullitt’s fathers Larry vs. Harry
and Photographer Anders Hviid