Dyrup brand campaign
Significant brand growth
and youth engagement
Deliverables
Ide & concept
Art direction & copy
Campaign films
Social media ads and posts
In-store elements
Life’s little changes is the first campaign from Dyrup’s new brand platform. Dyrup provides not only any imaginable colour but also inspiration for new, bold combinations and ultimately we wanted to showcase the brand’s deep rooted love for colours.
TEST RESULTS
Significant brand growth and youth engagement
“A good creative that manages to communicate both sender and message.”
“It creates positive brand appeal and purchase intention among more people, even those who did not previously consider Dyrup.”
“A significantly larger proportion of the younger part of the target group is in the market, and the creative appeals more positively to them.”
Source: Campaign evaluation summary by Dentsu
A cinematic translation of the love of colour.
The film is a short glimpse into life in ever-changing settings.
The video length requirement was only 15 seconds. We embraced this social media premise as a creative challenge. The short film is designed to tick the following boxes:
Visual stop effect that creates curiosity
Experience how paint can transform a room
Dyrup’s historic payoff “Dip in Dyrup”
Dyrup are experts on colours
Inspire to try new colours at home
Adding colour to quality
Surveys show that the audience knows Dyrup for it’s great quality, easy usage and great result. We needed to push the story of inspiration and colour further creating a more emotional connection to the brand.
The colour of change
Colour tactics
Considering relevant user journeys, we varied messaging from platform to platform, emphasising either storytelling or product.
(eg.: Shelf talker)
On shoot…
Want to see more?
See the SENSIDEK film we also did for Dyrup here