NicolajBo is a meticulous, function-oriented furniture brand with an emphasis on the art of creating great kitchen spaces. They use honest craftsmanship and quality-conscious materials.
The task was to create an online profile that elevated their brand and showcased what sets them apart from competitors.
They also needed a smooth user journey across touchpoints: Web, stores, physical meetings, printed materials and social media.
We did:
Branding and strategic design
Revitalising identity (typography, colours and use of images)
User journeys and UX
Webdesign
Print design
Nicolaj Bo
A profile to match the quality
It´s a material thing
We aimed to bring the customer closer to the exceptional craftsmanship that the NicolajBo brand embodies, by creating a website with a light, contemporary design that allows the vibrant images of NicolajBo’s materials to appear almost tactile.
Print design for the concept store
Strategic design
Displaying a love for detail
NicolajBo is passionate about tailored design solutions with a love for detail and the use of exciting materials ranging from vibrant linoleum to stone and various types of wood. They aim to inspire their customers across channels, and we assisted them in supporting this purchasing journey.
The project has been done in close cooperation with the brilliant people at NicolajBo
See more at nicolajbo.dk
We designed to highlight