Dyp i Dyrup
Finding a core narrative for Denmark most esteemed old paint brand.
OUR TASKS: Brand strategy ,Brand identity, Campaign, Copy and content, Cross channel brand assets, Photo style and photos, Seasonal campaigns
Brand Strategi
Through thorough analysis we discovered a relevant brand position, developed a strategic brand framework and revitalised narrative, that offered clearer direction for the brand.
Campaign universe
The brandbook is rich with a complete conceptual universe and a catalogue of communication examples (films, in-store, social media sketches), now fuels all their brand and sales campaigns.
Dyrup Brand campaign
Life’s little changes
Dyrup Sensidek campaign
What the duck?
Dyrup Visual Identity
Through a meticulous brand guide we defined strategic rules for all visual components, from font types and colours, to new graphic stamp proof and photographs for DYRUP to have a hands-on, tangible toolbox for everyday marketing and branding purposes.
We developed a new contemporary visual identity, reflecting both a modern brand and its historic DNA. We supported and enriched the brand’s promise to continuously inspire Danes with trending colours and bold DIY.
We developed a stamp illustration with the pay-off and the year of establishment to highlight the long, proud history of Dyrup.
Photographic universe
The photographic style of a paint brand is vital, as it is in the imagery the product comes to life.
We developed a visual approach to content that added a stylish, yet honest realism to the brand.
Playing with engaging animations and ensuring a believable environment for social media followers to engage...
Seasonal Campaigns
Campaigns for Dyrup’s Social Media channels.
With product names such as Reindeer, Christmas Ivy and At The Beach we just had to dip the seasons in this beautiful paint.
