Dyp i Dyrup
Finding a core narrative for Denmark most esteemed old paint brand.
OUR TASKS skal det hede Services eller key services?:
Brand strategy and consutancy?
Brand identity
Cross channel brand assets, Photo style and photos
Campaigns
Seasonal campaigns
Point of sale?
Copy and content
Brand Strategy
Through thorough analysis we discovered a relevant brand position, developed a strategic brand framework and revitalised narrative, that offered clearer direction for the brand.
The brandbook is rich with a complete conceptual universe and a catalogue of communication examples (films, in-store, social media sketches), now fuels all their brand and sales campaigns.
Brand identity
Through a meticulous brand guide we defined strategic rules for all visual components, from font types and colours, to new graphic stamp proof and photographs for DYRUP to have a hands-on, tangible toolbox for everyday marketing and branding purposes.
We developed a stamp illustration with the pay-off and the year of establishment to highlight the long, proud history of Dyrup.
Photographic universe
The photographic style of a paint brand is vital, as it is in the imagery the product comes to life.
We developed a visual approach to content that added a stylish, yet honest realism to the brand.
Different campaigns
We work with lorem ipsum and seasonal campaigns through the year brand building awarnes and lorem.
Campaigns
Life’s little changes
Dyrup brand campaign
Significant brand growth and youth engagement
A cinematic translation of the love of colour
Life’s little changes is the first campaign from Dyrup’s new brand platform. Dyrup provides not only any imaginable colour but also inspiration for new, bold combinations and ultimately we wanted to showcase the brand’s deep rooted love for colours.
How to launch a paint that covers it all?
Sensidek
Dyrup campaign
Full scale campaign We unfolded the launch campaign in 360 degrees and have the key messages live across relevant platforms. From own channels and Youtube, Facebook and Instagram to TV and Instore.
Seasonal Campaigns
Campaigns for Dyrup’s Social Media channels With product names such as Reindeer, Christmas Ivy and At The Beach we just had to dip the seasons in this beautiful paint.
